Ways to Market Your Insurance Business on the Internet

The insurance industry isn’t an industry that is loved by consumers. People can often be heard complaining about their insurance company or the rates that they are charged from everything ranging from auto insurance to health insurance. Marketing your insurance company is a tough challenge in itself but then when throw online marketing and the competition it poses into the mix, it can be even more difficult. Do this, you may be wondering how you can market your insurance business online.

There are several ways that you can market your insurance business online that’ll help you reach your target audience for the types of products and services that your insurance company offers. Here are a few commonly used methods to help get you started:

PPC marketing is a kind of online marketing where people or companies pay the search engines or other websites to place an ad on the search engine or website. It’s called PPC because it stands for “pay per click” and this means that the advertiser or marketer only pays when an Internet user clicks on one of the ads. PPC marketing online can get really expensive but if you use really refined and targeted keywords that aren’t as competitive, the expense can be cut down.
Niche marketing can be used in conjunction with PPC marketing or it can be used on its own in the form of a niche website. The word “niche” means a specialized or specific area and refers to only marketing to those who are interested in the product or service being offered. For example, if your insurance company sells all different types of insurance, niche marketing would entail you picking out one of those types and then using very specific keywords to market that type of insurance online. So if you wanted to market pet insurance as an example, pet insurance would be your niche but you could further refine it to pet insurance for exotic animals or whatever you choose.
The third option is using social media such as Twitter and Facebook to help you market your insurance business online. Internet users spend a lot of time on social media websites and it’s a good place to be able to interact with current and potential customers. You can answer questions, handle complaints and connect with people.
There are dozens of ways that your insurance business can market online and the ones listed above are only a handful of options but you now have an idea on where you can get started. The key is reaching people who are interested in what you have to offer and connecting with Internet users on a level that they want to be connected on.

How to Write an Insurance Business Proposal

If you are in the business of selling insurance, then you know that many clients are looking for customized insurance packages. Mass-mailing brochures that list every product and service you have to offer might seem like an efficient way to go about attracting new clients, but it’s not an effective way to close the deal. Sure, you might want to use a strategy like a mass mailing or an advertisement to get people to call you for more information. However, after you’ve identified potential customers, the best way to secure them as new clients is to identify their needs and then write a business proposal that describes how you can meet those needs and why you are the best choice to buy insurance from.

The field of insurance covers a wide range of offerings and customer types. You might specialize in insurance for realtors or for building contractors, homeowners and auto insurance for families, or in insurance offerings for corporations, which could include life insurance, liability insurance, bonding, health care coverage, and disability insurance, as well as insurance for all corporate assets such as buildings, vehicles, and equipment. But no matter what sort of insurance services and packages you offer, the basics of writing an insurance business proposal remain the same.

How do you get started writing a proposal? First of all, you will research your potential clients, most likely by chatting with them on the phone or in person. It’s vital to be able to put yourself in their position, to understand what their needs and wants and concerns are, because, for best success, you want to write a proposal that is customized for each client. Of course you’ll use a lot of the same information in all your proposals, but each proposal should be specific enough to show that you are responding to the particular needs of that client. The key to winning new contracts is proving that you understand your customers as well you know as your business.

After you have a good grasp of your customer’s situation, you’re ready to sit down and write the proposal. All business proposals follow a basic structure: introduction, description of needs, explanation of how you will meet those needs, and then a description of why you can be trusted to do the job. That doesn’t sound so hard, does it? You know your business, and after you’ve researched your potential client, it shouldn’t be difficult to write a proposal. You can also make the process easier and faster by using a pre-designed proposal kit, which is designed especially for writing proposals and other business documents. The templates in any good kit provide instructions and examples to help you get the right information on each page.

Let’s get started, working from the top page of a proposal to the last. Naturally, the first page you’ll need is a Cover Letter that briefly explains who you are, why you are writing, and provides all your contact information. Following the Cover Letter, you should create a Title page, which is simply a name for your proposal, like “Proposed Insurance Package for PQR Corporation” or “Homeowners and Automobile Insurance for the Martinez Family.” If you are creating a complex document that many people are likely to read (as for a corporation), then you might want to insert an Executive Summary or Client Summary page next – this is simply a list of the major points you want to make. A page like this may be scanned by top-level readers, who are likely to pass your proposal on to lower-level decision makers for a complete evaluation. This completes the introduction section of the proposal.

Next comes the client-centered portion, or the description of needs. Here you will prove that you understand your potential customer, by including pages like Needs Analysis, Client Background, Risk Assessment, Considerations, Requirements, and so forth. Depending on the type of insurance you’re proposing, you may also need to include pages that describe the items – Assets or Personnel to be insured – so you can be sure that you and your potential client agree on the range of coverage you are discussing.

After you have described your understanding of your client’s needs and concerns, then proceed to describe how you propose to meet those needs, and what it will cost. You’ll most likely include pages with titles like Recommendations, Options, Comparison, Policy, Premiums, Contract and Terms, Claims, Exclusions, Reliability, Bonding, and so forth, to spell out exactly what you are offering.

In the final proposal section, you will provide proof that you are the best choice to supply the insurance coverage needed. To do this, you’ll include information about your company such as a Company History, About Us, and/or Experience page, and pages that mention your customer base, such as Our Clients or Clients Served. If you have special Certifications or Training, have won Awards in your industry, or have Testimonials from clients to recommend your services, you’ll want to include those, too.

The final page in your proposal should be a call to action or Next Steps page, where you state what you want the client to do next, such as signing the enclosed contract or calling you to set up a meeting for further discussion.

Be sure to double-check every page to make sure spelling and grammar are correct and that everything looks professional. It’s always a good idea to employ a professional proofreader or editor, or at least get someone who is unfamiliar with your proposal to scrutinize it. If you present a proposal that is full of grammatical errors, your readers may conclude that you are likely to be just as error-prone in your business dealings.

Before you deliver your proposal via mail, email, or by hand, make sure your proposal looks good, too. Use a professional design that adds graphic elements and dashes of color to enhance the visual appeal of your proposal and works with your company logo.

You Can Also Build Your Own Car Insurance Business

Suppose you are searching on the Internet for the cheapest auto insurance. You spend a lot of time looking in order to compare as many different rates as you can from many different companies, but you are not satisfied because the differences between them are not so important to you.

Searching for cheapest things

But, you are also always searching on the Internet to find things at a good price. Nice things are almost always expensive, like a good computer or a good car. Often, cheap prices mean that you will end up with a bad product.

Wasting your time on the Internet

I’m sure you surf all over Internet almost every day, and keep wasting your time doing that. You probably see many ads from companies for products you want to buy. Any time you click a link for a product, you immediately get thousands of links that belong to “real companies”, but how do you know which are real?

Real companies? No, just brokers…

How is possible to have so many thousands and thousands of companies? But what you don’t know is that the Internet is completely full of… BROKERS. Of all those links you see from different companies from the first page until page 20 or 50 or to the end of your Google results, probably around 90% are brokers. There are only a few real companies behind all of these links. For each “real” company on Earth, there are hundreds or thousands of brokers behind them.

Don’t you get tired of working like a slave?

Don’t you get tired of always searching for cheap things? Searching for the cheapest clothes, laptop, food, car, house, apartment, car insurance… and always counting your money until the last penny, always calculating if you have enough money for paying gas, electricity, rent, etc., even counting how many days left you have for the next pay check. Don’t you get tire of working like a beast? What is that? That is not a life. Take a look in the mirror. What you see? A slave, that’s what you are now, a slave that works for the rich and smart people.

Get your business in the first pages of Google results

You probably wonder, as you’re surfing the Internet, “How can I be the owner of one of those links? How can I have my own company and have a link in the first page of Google when someone searches for my product?” You might also wonder, “How can I make money that way if I don’t know anything about computers?”… You can have many questions. And then you get disappointed because you think that this kind of business is just for very intelligent people like computer programmers, software engineers, or just people with good enough computer knowledge because all you know about computers is how to chat, watch movies, send emails, and check Facebook.

The Prosperous Broker

But you should know that you can also have your own company, you can also be “very intelligent” like them. You also can have a link appear in the first or second page of Google results when anyone searches for the product you sell. You also can be a ” a prosperous broker” and make money from any place with Internet without working like a donkey carrying out boxes, or any other dirty job. But to do this you also have to work very hard like a donkey, but in a different way: working from your home and just using your intelligence.

Building a Car Insurance Company

So, you like the idea of doing this, but how? Suppose you are searching on the Internet for the Cheapest Auto Insurance Quotes, and suddenly you think it sounds like a good idea to have your own company, even though you realize your computer skills are subpar. No matter: if you are a little bit smart, you can realize that on the Internet you can find many companies where you can get done a website for yourself. All you have to do is search “how can I make a website” and you will get a bunch of companies that make websites.

Finding a Domain Name

The first step is to think about a “domain name” for your site, and this should be a word related to the company you would like to have. Suppose you want to build a car insurance company. First, go to Google Keyword. You should take into account that to find a word with a highly monthly search nowadays is almost impossible, but you can find a word or a phrase related to any product using the Google Keyword tool with a barely “100 monthly search” in order to register it as domain name. You can choose one of them and go with any web hosting, I recommend “GoDaddy”. You should register your domain name and pay for the hosting.

They do everything for you: website, SEO, etc.

You can also get a website with them, and you need a landing page, which they can take care of for you. My intention is not to go too deep into this matter, since my computer knowledge is limited and it is not possible to address it all in this article. To start this business, you will need at least $3,000, but it would be better if you have $5,000 to dedicate. With that amount of money, you can build your own car insurance business. I might say that the most difficult and important thing is not the website, but the promotion you can build for your site. You can choose any SEO company on the Internet and pay for promotion in order to build links back to your site.

Publishing articles: a way to build links back to your site

An easy way for you to increase exposure is to write articles about any keyword related to your business. In this case, you might write articles about auto insurance and publish them, for example, here on EzineArticles.com. Imagine that this is going to be like your own lottery: you won’t see the money maybe after 6 or 8 month or even a year, and you never are going to see millions of dollars. If you think you are going to be millionaire, forget about it.

A little money at the beginning

When you start to make money from your business it’s going to be just a little money. Everything depends on how you build a good strategy in order to develop your site as much you can. In spite of all the money that you can spend on SEO, you can write as many articles you can and have all of them pointing to your website. The idea is to write at least three articles per week: good, interesting, and original articles related to your car insurance company.

Keep writing a publishing as many articles you can, and don’t stop

Imagine that after one year you have published 100 articles about auto insurance, and all of those articles link back to your website. If you are able to do this, you will never need to spend money on SEO or pay-per-click. What you have to do is keep writing articles all the time, and also not research too much about some other auto insurance companies on the Internet in order to avoid “Copy Scape”. Imagine how large your exposure will be after three or five years, with 300 or 400 articles that you wrote pointing to your site. I can say for sure that you will never need to spend any money on promotion, and your website will be in the first or second page anytime someone searches for your product.

Better to live life as the poor guy in the short-term than to live as the poor guy for the long-term

After two or three years, you will be earning a few thousand dollars, which is enough for you and your family. At that point, you will also have some skills to build and develop as many websites as you can. Your life is going to be much better, and now you can enjoy it. It’s always better to work very hard and live as a poor guy for just two or three years instead of living all your life as a poor guy. Good luck with your car insurance company.

Using Social Media For Your Insurance Business

If you’re a 21st century insurance agent and you haven’t yet been considering using social media for your insurance business, its growth and high profits, then I’ve just got to try to get you to rethink the way that you’re doing things. Yes, I know–you’ve been out there networking, shaking hands and getting to know people and giving your business cards to the guys who do the YMCA racquetball thing with you, the nice gals there at the hair stylist’s, and the newly moved-in people who just bought new houses (and took on new mortgages) in your neighborhood. You’re probably great at it, too. But this is, after all, a new century, and using social media for your insurance business is a powerful and dynamic new tool courtesy of the Internet that you can use to take your networking to another level–that is, through the roof!

The new social media on the Internet include forums, groups like Yahoo Groups, content places where you can publish articles for free and have them come up in Internet or site-subject searches, and social bookmarking websites. Oh, and let’s not forget blogging–an insurance agent with a blog these days can really rake the competition over the coals. This is all incredible stuff, and just 10 years ago most of it was impossible and none of it was at the level it is now. In a “plugged-in” world you can reach so many more people all at once than you ever will be able to playing racquetball!

Using social media for your insurance business begins with doing some writing. Remember, you’re an expert in your business, and most people don’t really understand insurance all that well (if they did we sure wouldn’t have this stupid health care crisis in the U.S!). So, you write some dynamic articles all about how insurance works, its intentions, the different kinds, and all that jazz–or, if you’re not so handy with a pen outside of signing off to place policies, hire a ghost writer to write the articles for you. Then, publish them online at places like EZine Articles, Articles Base, Search Warp, and Triond. You can include contact information such as your e-mail, your website if you have one (and if you don’t have one, may I ask why not?), and your blog. Once people start to recognize you as their local insurance expert, they’ll be knocking at your virtual door asking to do business with you (ah, the sweetest of all an insurance agent’s dreams!).

But there’s a way to make those articles even far more powerful and profitable for you. Use social bookmarking. Social bookmarking sites are places where people publish links to articles that they really like or find highly informative–including their own, if they write any. They’re easy to find, because the content sites all have links to some or all of them, and it’s pretty simple to see what to do. You can mass-publish your highly informative articles all over the Internet with these social bookmarking sites, and you can also use them to make scores of new online friends who will get the word out about you or give you business themselves!

Another important way to use social media for your insurance business is to, as I mentioned earlier, visit forums and join online groups that relate to the insurance business or things that personally interest you. As long as you don’t “spam” or make a jackass of yourself, you can pretty much say whatever you want to in these places and you can post your contact information all over them. Forums and groups are a far cry less formal than content places, because you really just write off the cuff, being all conversational. One of the really hot spots for this kind of thing is a site called Linksreferrals dot com, and any insurance professional should check ’em out.

Generating Insurance Leads For Insurance Business

Insurance leads are the lifeblood of an insurance agent. If you are an insurance agent and wanted to continue to thrive in the insurance business you need to have a constant source of prospects. That means having an endless supply of leads. These leads can be acquired through referrals by friends and families, good old-fashioned use of business cards and by placing an advertisement in newspapers and other publications. Setting up an appointment with business owners is also helpful. Business owners usually need different kinds of insurances. Their insurance needs includes protection for their business, their other assets and their families.

Interacting with People

The best way of getting leads is to interact with people wherever you are. Try to be friendly with every person you meet because each one has the potential of becoming a client or that person might give you a referral. You can simply introduce yourself and ask for his or her name and talk about things in general. Do not make your sales presentation on the spot as this usually turn people off. Your purpose at this stage is to familiarize yourself with the person so that the next time you meet, he or she will be more open to you.

Expanding your Network

In order that you would not run out of contact or customers, always strive to expand your network by continuously seeking out people. You can start contacting your close friends and relatives and work your way from there. You can simply write down names and addresses at first and then you can get in touch with them later. Do not forget to attend special occasions if you are invited to one. You might be surprised at the number of contacts you can get by attending social functions. While you are at this gathering, give out your business card around and ask for one in return. Business card swapping has been done for ages but although old-fashioned, is still an effective way of getting insurance leads.

Focus On The Walk Not The Talk

Leading by example is precisely why leaders focus on always doing exactly what they say. Your actions should be aligned with what you are saying. Although, it’s tough to practice what you preach; you need to model the change in behavior you want to see. The core of focusing on the walk not the talk is to be the change you want to see in others.

In other words, you need to assess your own behavior first before communicating these changes to your fellow because changing habitual practices isn’t as easy as simply making a choice. It’s very important for a leader to be consistent with their actions. The single most essential component to effective management is trust. Everything will go out the window when trust is lost. And in the eyes of most people, a lie is a lie.

Too often leaders want to run and/or hide from their mistakes. Don’t make excuses, but be clear that you recognize where you went wrong. Being sorry isn’t admission of defeat. It revisits the human aspect that people screw up for a superfluity of reasons. You are not an exemption. It is a great start to admit your mistakes and apologize. However, be clear in asking for support in moving forward. If you choose to ignore it than acknowledge it, don’t be flabbergasted if things don’t get better.

Show people what the organizational values mean through your behaviors. People learn by observing their leaders. You must focus on your walk more than your talk. Bringing values to life is a behavioral issue because you are a role model for your people. Your values can be seen in terms of your behavior, where you go, what you say, how you spend your time and how you deal with problems and crises.

Actions speak louder than words. Everyone has lapses. Make sure that you acknowledge whenever you find yourself off track and in breach of values. When problems catch you off-balance, your immediate reaction might be contrary to your personal or organizational values system. Remember, subordinates follow your lead.

As a leader, you need to help your people succeed. You must smooth the way for them because there are always impediments and obstacles to achieving goals. You must identify these barriers, remove or lessen them, or show your members how to deal with those that can’t be removed.

People desire for recognition. The main reason why people leave their jobs is that they don’t feel appreciated. Recognizing a worthwhile behavior is the single best way to ensure organizational commitment. Although none of us would work for less money than we feel is fair, money alone isn’t enough for encouraging long-term high performance. People cannot be motivated when they feel that what they are asked to do is worthless or contrary to their fundamental values.

Most of us want to feel that we are valued as people, not just mere staff. We want to be respected for who we are, not simply for what we do. We also respond positively to be with others who share similar beliefs and with whom we can build relationships. That’s the very reason why we need to focus on the walk not the talk.